FOX is charging advertisers up to $3 million for 30-second ads during Sunday’s Super Bowl. You read that right. $3 million dollars for a 30-second advertisement. Many of the viewers don’t even look at the game to see the teams play, they watch the game, so they can see the commercials.
Companies now put a lot of time and money into the production of the commercials because they know a good commercial will be talked about by millions after the game is over. Quite a few radio and television shows rate the commercials in the week following the game.
FOX will have a long pre-game show as well as an extensive post-game show. The cost of the commercial time will ranger from between $100,000 and $2 million.
CNBC is estimating that the FOX network will bring in about $300 million dollars from the Super Bowl telecast. With that huge advertising number, this year’s Super Bowl will be the largest advertising event ever.