A friend of mine had told me Michael Vick would have been red hot when he came out of jail if he had been a rapper. As I stood and listened to him I knew he was telling the truth.
The fact Nike, the multinational sporting goods company signed an endorsement deal with the controversial Eagles backup quarterback, proves that my friend was right. Sales of Vick’s game jersey have taken off because of his hip-hop appeal.
There’s a rebellious spirit to hip-hop.
Getting in trouble with the law is something looked up to by the hip hop community. You can gain “street cred” by doing some time in prision and Vick has a lot of it right now. Nearly all of the highly respected rappers have been in troulbe with the law in some capacity.
Kids going to school and young adults going to college wear Vick’s jersey proudly because it gives them some “street cred” and makes them feel like they’ve got some toughness.
